Are magazines just dead wood? →
The ease of digital publishing has led many to predict the imminent demise of the printed magazine. But Thomas Marks finds that a host of beautifully produced small magazines are bucking the trend.
“While these publications often pay painstaking attention to details that digitisation renders defunct (the weight of paper, the drying time of ink), their creators are the tech-savviest of Luddites. They market through Twitter and sell subscriptions through Paypal. Talk of “infographics”, “mutualisation” and “discoverability” is easy to mock, but it also suggests a progressive idiom that chimes with its speakers’ efforts to establish a new relevance for the print magazine.”
